Before making any improvements, we start with a comprehensive audit review of your website’s foundation — how it’s built, how it performs, and how search engines interpret it. This initial step helps uncover hidden issues that could be limiting your visibility or leading to missed opportunities.

One common issue we check for is duplicate content, which has been penalized since Google’s Panda algorithm update in February 2011. This update was designed to lower the rankings of low-quality sites (like content farms) and reward websites that offer original, high-value content.

Because search engine algorithms continue to evolve, your rankings can shift quickly — sometimes within just a few weeks. Staying proactive with technical SEO ensures your site is better protected against future changes and remains competitive in search results.

Google Documentation to Improve Search Ranking is a recommended resource for website content writers.

iNDEXseo Technical Audit Includes

Website Health Check

We perform a full scan of your site to uncover anything that may be slowing it down or preventing it from ranking well in search engines.

We’ll check

  • Whether your site works smoothly on phones, tablets, and desktops
  • How fast your pages load and what’s causing delays
  • If your website is secure (HTTPS) and trusted by browsers
  • Whether your site’s page map (sitemap) is properly submitted to Google
  • If any links are broken or leading to errors

SEO Basics Tune-Up (On-Page SEO)

We make sure your site is speaking the same language as Google — and using the right keywords in the right places.

This includes

  • Reviewing and improving page titles and descriptions (what shows up in Google results)
  • Structuring your headings properly (like using headlines to introduce key ideas)
  • Ensuring important search terms appear naturally in the right sections — including headings, text, and image descriptions
  • Evaluating how easy your content is to read and navigate on all screen sizes

Building Authority & Trust (Off-Page SEO)

We look at how your site is being referenced elsewhere online — which can have a big impact on how Google ranks you.

We’ll

  • Identify high-quality websites that could link back to yours
  • Suggest opportunities like guest blogging or content sharing
  • Help you build search-friendly email or social campaigns
  • Set up tools to track when your brand is mentioned online

Local Search Optimization (If Relevant)

If your organization depends on people finding you in a specific city, region, or province, we’ll help strengthen your local presence.

That includes

  • Reviewing and optimizing your Google Business Profile
  • Making sure your services are clearly associated with your region or community
  • Ensuring your business appears in relevant “near me” or location-specific searches

What’s Included for Each Page (5-URL Package)

As part of the Basic SEO Package, we’ll optimize five high-value pages on your website — starting with the homepage and one key page (like “About Us” or “Contact”). You choose the remaining three based on your priorities.

For each of these five pages, we complete a full optimization process.

Keyword Discovery

We research what people are typing into search engines to find pages like yours. Then we use that data to guide your content.

For each page, we’ll provide

  • One primary keyword (your page’s main focus)
  • A set of long-tail keywords (more specific phrases that match real-world search behavior)
  • Over 40 related search terms you can use to improve your content or inspire future posts
  • Examples of search intent (Is your visitor looking to buy, learn, compare, or contact?)

Content Brief

We create a simple, one-page document that gives clear direction to writers, editors, or decision-makers — so your content gets found and serves your audience well.

Each brief includes

  • The best page title and description to show up in search results
  • A clear heading structure (H1, H2s, H3s) based on search patterns
  • A summary of what your page should cover, and what your visitors expect to find
  • Key questions your content should answer (based on real searches)
  • A comparison of what’s working for similar top-ranking websites
  • A call to action (CTA) that guides your visitors to take the next step

Page Structure & Strategy

We don’t just hand you a list of keywords — we show you how to use them in a way that benefits both your visitors and search engines.

We’ll help align

  • The page’s purpose (informational, promotional, lead-generating, etc.)
  • The URL structure and internal linking strategy
  • The user experience (UX) compared to your top competitors

If you start right… you can finish right. Imagine a 5-page foundation designed to give your website a measurable SEO lift — and a roadmap for scaling your content effectively in the future.

Analytics Setup & Performance Reporting

If you’re going to invest in improving your website, it’s important to track what’s working. This service brings all your key tracking tools together — so you can see how people are finding your site, what they’re doing once they arrive, and where there’s room to grow.

We’ll handle the setup, connect the dots, and deliver clear, useful insights you can share with your team or board.

Setup of Google Tools (GA4, Search Console, Tag Manager)

We’ll ensure all the major tracking systems are correctly connected to your website.

This includes

  • Google Analytics 4 (GA4) – Tracks how many people visit your site, which pages they look at, and how long they stay
  • Google Search Console (GSC) – Shows how your site appears in Google Search results and flags any issues
  • Google Tag Manager (GTM) – Allows us to track deeper actions on your site without changing code manually

Admin & Access Configuration

We’ll confirm that everything is set up properly — including who has access — and ensure your historical data is preserved.

You’ll have full visibility into

  • Where your visitors are coming from (search, social, email, direct, etc.)
  • Which pages are most popular
  • What devices people use (mobile vs. desktop)

Custom Reporting & Dashboard

Need to show results to your stakeholders? We’ll create a dashboard in Looker Studio (formerly Google Data Studio) that’s tailored to your needs.

This report can include

  • Total website traffic over time
  • Page-by-page performance
  • Keyword trends and rankings
  • Specific metrics based on your goals (e.g., member engagement vs. SEO visibility)

KPI Alignment & Benchmarking

We help you define and track Key Performance Indicators (KPIs) based on what matters most to your organization — whether that’s gaining new visitors, improving engagement, or reaching members more effectively.