Phase 1: Technical Audit and User Experience
Crawl and gather data from the website like a search engine: Comprehensive crawl to identify technical SEO issues.
Manual Website Review: Evaluation of all pages focusing on user experience (UX).
GSC and GA4 Review: Confirm data collection and setup and analyze data with a focus on key events.
Technical Issues Overview: Summary of identified technical challenges.
UX Problems: Internal site review for usability and accessibility concerns.
External Links Assessment: Evaluate the quality and relevance of external links.
Shared Folder Setup: Centralized location for project files and communications.
Phase 2: Keyword Research
Competitor Analysis: Identify the top five closest competitors within the business sector.
Company Focus: Align research with [company]’s products or services.
Customer Persona Development: Define multiple customer personas for targeted strategies.
Keyword Integration Preparation: Analyze and prepare for strategic keyword integration.
GSC & GA4 Data Review: Assess current data to understand performance trends.
Performance Overview: Determine what is working and identify areas for improvement.
Keyword Research Initiation: Confirm target keywords to attract potential customers.
Content Briefs: Develop content briefs for all necessary pages.
A clear, actionable roadmap that improves your website optimization, content quality, and search rankings — built around your goals and timeline.
Phase 3: Keyword Integration
Digital Marketing Strategy: Develop a comprehensive strategy for keyword integration.
Content Development: Produce content aligned with the strategy.
KPI Definition: Establish goals and key performance indicators (KPIs) to measure success.
Call to Action (CTA): Define both informational and transactional CTAs for optimized conversion.
Publish Changes: everything goes live.
Phase 4: Monitoring and Reporting
SEO Monitoring: Track website traffic and user interactions.
Traffic Reporting: Generate reports on website performance (TBD).
Performance Review: Ongoing assessment of what strategies are effective and which are not.
KPI Tracking: Monitor existing KPIs and identify additional metrics for optimization.
A strong, stable foundation for your future SEO success — built on data, not guesswork.